Examining the Relationship of Cognitive and Affective Images on Destination Loyalty: A Case of Culture, Adventure, Nature, Food, and Festival Tourism in Sarawak

This study investigates the intricate interplay between cognitive and affective images in shaping tourists' destination loyalty, focusing specifically on culture, adventure, nature, food, and festival (CANFF) tourism in Sarawak as elements of cognitive image. In contemporary tourism research, i...

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Bibliographic Details
Main Author: Ting Ling, Toh
Format: Thesis
Language:English
English
English
Published: UNIMAS 2025
Subjects:
Online Access:http://ir.unimas.my/id/eprint/48262/
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