The Effects of E-commerce Live Streaming on Chinese Consumers' Purchase Intention
With the increasingly fierce competition in the online retail industry and consumers' increasing demand for online shopping experience, the existing marketing model is difficult to sustain and effectively attract consumers, and more and more e-commerce websites and sellers are trying to adapt t...
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| Format: | Thesis |
| Language: | English English English |
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Universiti Malaysia Sarawak
2025
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| Online Access: | http://ir.unimas.my/id/eprint/49654/ |
| Abstract | Abstract here |