Improving Consumer Unboxing Experience: Unboxing-Worthy Packaging

This research investigates the impact of various packaging design elements on the consumer unboxing experience, with the objective of identifying the factors that significantly enhance consumer satisfaction. Through a combination of case study, surveys, and prototype validation, the study focuses on...

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Bibliographic Details

Main Author:	Saiful Hairi, Othman
Format:	Thesis
Language:	English English English
Published:	UNIMAS 2025
Subjects:	NX Arts in general Z Bibliography. Library Science. Information Resources
Online Access:	http://ir.unimas.my/id/eprint/49941/
Abstract	Abstract here