Developing a Competition-Based Pedagogical Model for Advertising Design Education in Chinese Higher Education

Despite the increasing use of advertising design competitions in higher education, there remains a lack of systematic teaching model that effectively integrate these competitions into formal curricula. Current instructional practices are often fragmented, lacking theoretical support, pedagogical coh...

Full description

Bibliographic Details

Main Author:	Jinghe, Li
Format:	Thesis
Language:	English English English
Published:	Universiti Malaysia Sarawak 2026
Subjects:	LB2300 Higher Education N Visual arts (General) For photography, see TR NC Drawing Design Illustration
Online Access:	http://ir.unimas.my/id/eprint/51392/
Abstract	Abstract here