Cultural Souvenirs and Purchase Intentions among Chinese Tourists: The Roles of Symbolic Design, Perceived Authenticity, and Tourist Profiles
Acquiring cultural souvenirs is essential to China’s tourism business. It provides tourists with enriched cultural experiences and promotes growth in associated cultural industries. This research explores the determinants affecting Chinese tourists’ purchasing choices for cultural souvenirs, focusin...
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| Format: | Thesis |
| Language: | English English English |
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Universiti Malaysia Sarawak
2026
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| Online Access: | http://ir.unimas.my/id/eprint/51550/ |
| Abstract | Abstract here |