Cultural Souvenirs and Purchase Intentions among Chinese Tourists: The Roles of Symbolic Design, Perceived Authenticity, and Tourist Profiles

Acquiring cultural souvenirs is essential to China’s tourism business. It provides tourists with enriched cultural experiences and promotes growth in associated cultural industries. This research explores the determinants affecting Chinese tourists’ purchasing choices for cultural souvenirs, focusin...

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主要作者:	Xiaolin, Jin
格式:	Thesis
语言:	英语 英语 英语
出版:	Universiti Malaysia Sarawak 2026
主题:	NX Arts in general
在线阅读:	http://ir.unimas.my/id/eprint/51550/
Abstract	Abstract here