The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product
considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
Universiti Malaysia Sarawak, (UNIMAS)
2011
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| विषय: | |
| ऑनलाइन पहुंच: | http://ir.unimas.my/id/eprint/9053/ |
| Abstract | Abstract here |