The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product

considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...

全面介紹

書目詳細資料
主要作者: Chan, Angelina Wan Sian
格式: Thesis
語言:英语
英语
出版: Universiti Malaysia Sarawak, (UNIMAS) 2011
主題:
在線閱讀:http://ir.unimas.my/id/eprint/9053/
Abstract Abstract here