Corporate reputation: An alternative measurement and empirical tests of the realtionship with financial performance in the Malaysian banking industry
This thesis introduces and tests a new framework to identify the factors of corporate reputation and to explicate the relationship between corporate reputation and financial performance. The framework is built on the tenets of (1) Influences of the Malaysian context to identify the factors of cor...
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| Format: | Thèse |
| Langue: | anglais anglais |
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Universiti Malaysia Sarawak, (UNIMAS)
2013
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| Accès en ligne: | http://ir.unimas.my/id/eprint/9203/ |
| Abstract | Abstract here |