Perceptions of effective facebook advertising and its relation to consumers' decision to buy.
The objective of this study is to examine the perception of consumers based on the Six-factor Facets Model of Effect and social factors toward the effectiveness of Facebook advertising and its relation to their decision to buy. As a result, seven (7) hypotheses were developed. A total of 500 ques...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
Universiti Malaysia Sarawak, (UNIMAS)
2013
|
| 主題: | |
| オンライン･アクセス: | http://ir.unimas.my/id/eprint/9379/ |
| Abstract | Abstract here |