Perceptions of effective facebook advertising and its relation to consumers' decision to buy.
The objective of this study is to examine the perception of consumers based on the Six-factor Facets Model of Effect and social factors toward the effectiveness of Facebook advertising and its relation to their decision to buy. As a result, seven (7) hypotheses were developed. A total of 500 ques...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
Universiti Malaysia Sarawak, (UNIMAS)
2013
|
| विषय: | |
| ऑनलाइन पहुंच: | http://ir.unimas.my/id/eprint/9379/ |
| Abstract | Abstract here |