The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia

Bibliographic Details
Main Author:	Koo, Xi Min
Format:	Thesis
Language:	English
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=11854
Abstract	Abstract here

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