A Comparative Study of Petronas Eid Advertisements on Television and Youtube: Visual, Ethical, and Engagement Perspectives

Matric: 3232406 (FKP)

Bibliographic Details
Main Author:	Auni Nadhirah Binti Hishammuddin
Other Authors:	Suria Hani A. Rahman [supervisor]
Format:	thesis::master thesis
Language:	English
Published:	Universiti Sains Islam Malaysia 2025
Subjects:	Petronas Eid advertisement visual and content presentation ethics and values advertising audience engagement Elaboration Likelihood Model Uses and Gratification Theory. Advertising > Malaysia > case study Television advertising Internet advertising YouTube (Electronic resource) Audience analysis
Online Access:	https://oarep.usim.edu.my/handle/123456789/27861
Abstract	Abstract here

Internet