Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.usm.my/23752/ |
| Abstract | Abstract here |