Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision

Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.

Bibliographic Details
Main Author:	Wong, Wai Kei
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23752/
Abstract	Abstract here

Similar Items

Impact of Talent Management on Employee Turnover Case study in YS Vietnam Co., Ltd
by: Lee , York Soo
Published: (2015)

Impact of Talent Management on Employee Turnover Case study in YS Vietnam Co., Ltd
by: Lee, York Soo
Published: (2015)

The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
by: Lee, Wai Leng
Published: (2010)

Indonesian Consumers’ Repeat Purchase Behavior Of Green Innovative Fuel: An Extension Of Cognitive – Affective - Behavior Model
by: Widodo, Arry
Published: (2019)

Factors affecting the purchase intention of properties for investment in Klang Valley
by: Wong, Ka Fee
Published: (2019)

Factors influencing intention to purchase online apparel products among Gen-Y
by: Mohamed Isha, Mohamed Ali
Published: (2020)

Consumer’s Purchase Intention For Green Label Product
by: PPSP, Pusat Pengajian Siswazah Perniagaan
Published: (2012)

Influencing Factors Of Consumers' Green Purchase Behaviour In Penang
by: Ch'ng , Jia Cai
Published: (2011)

Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
by: N.S Murugiah, Muthu Kumar
Published: (2009)

An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation
by: Ooi, Seow Chin
Published: (2014)

Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang
by: Tan, Shwu Shyan
Published: (2010)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
by: Adaobi, Oputa Elizabeth
Published: (2018)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
by: Baheshti, Saghi Koorang
Published: (2009)

Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
by: Siti Haryani, Mat Yusoff
Published: (2011)

Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
by: Tan, Wee Lee
Published: (2015)

Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
by: Oteino, Ojatta Dominic
Published: (2018)

The effects of internal branding and brand commitment on employee brand performance: an empirical evidence from Pakistan’s public sector banks
by: Muhammad, Shoaib
Published: (2021)

Perception Of Factors Affecting The Growth Opportunities Of Women As Managers And Attitude Towards Them
by: Lim, Kim Suan
Published: (1995)

Perception Of Factors Affecting The Growth Opportunities Of Women As Managers And Attitude Towards Them .
by: Lim, Kim Suan
Published: (1995)

Consumer Perceptions From Landed Property Owners In Malaysia Towards Their Intention To Purchase Photovoltaic (Pv) System
by: Paramasivan, Lavinsaa
Published: (2015)

Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
by: Koh, Shu How
Published: (2020)

Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan
by: Bukhari, Syeda Nazish Zahra
Published: (2021)

Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
by: Wai , Poh Choo
Published: (2011)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)

Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
by: Wong, Wei Yun
Published: (2014)

Brand Loyalty : The Case of Telekom Malaysia (TM)
by: Lazan, Ahmad Najib
Published: (2012)

The Influence Of Purchasing Strategies On Manufacturing Performance With The Moderating Effect Of Purchasing Strategic Integration
by: Perumal, Thrulogachantar
Published: (2009)

Brand name and country-of-origin effects on consumers in Malaysia
by: Neoh, Chee Yeong
Published: (2004)

Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
by: Khor, Eng Tatt
Published: (2010)

Factors Influencing Brand Loyalty Among Mobile Phone Users
by: Ibodullayevna, Shakhnoza Amanova
Published: (2011)

Investigating Brand Loyalty Factors among Young Mobile Phone Users
by: Mohd Noor Azam, Ayob
Published: (2010)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
by: Almohammad, Asaad
Published: (2010)

Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
by: Izwani Elissa, Abd Aziz
Published: (2011)

Determinats of Consumer Choice in Purchasing an Electrical Product
by: Teh, Chee Koon
Published: (2011)

Factors Influencing Tiktoker's Purchasing Intention In Malaysia
by: Mohammad Asyraf, Mohammad Nazir
Published: (2024)

Intention to Purchase Halal Products Among Consumers
by: Nur Haslizatul Liza, Ahmad
Published: (2011)

Determinants And Outcomes Of Green Banking Adoption Of Pakistan’s Bank Branches: The Moderating Role Of Green Capability
by: Bukhari, Syed Asim Ali
Published: (2022)

Opportunities for Green Marketing in Malaysia
by: Noranida, Daud
Published: (2012)

Factors contributing to the propensity to purchase retailer's brand: the mediating effect of perceived value
by: Tunku Nur Atikhah, Tunku Abaidah
Published: (2020)

Gender Influence On Purchase Intention The Case Study Of Thailand
by: Plabdaeng, Chanthima
Published: (2010)