Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

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Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...

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Détails bibliographiques
Auteur principal:	CHIN, SZU SZU
Format:	Thèse
Langue:	anglais
Publié:	2005
Sujets:	HF5001-6182 Business
Accès en ligne:	http://eprints.usm.my/25662/

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