Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

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Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...

书目详细资料
主要作者:	CHIN, SZU SZU
格式:	Thesis
语言:	英语
出版:	2005
主题:	HF5001-6182 Business
在线阅读:	http://eprints.usm.my/25662/

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