Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.

書誌詳細

第一著者:	Sim, Hock Seng
フォーマット:	学位論文
言語:	英語
出版事項:	2006
主題:	HF5001-6182 Business
オンライン･アクセス:	http://eprints.usm.my/25961/
Abstract	Abstract here