Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang

Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang. The purpose of this study to examine the relationship...

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Bibliographic Details

Main Author:	Wai , Poh Choo
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/26750/
Abstract	Abstract here