Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of...

書誌詳細
第一著者:	Laison Sondoh JR, Stephen
フォーマット:	学位論文
言語:	英語
出版事項:	2009
主題:	HD28-70 Management. Industrial Management
オンライン･アクセス:	http://eprints.usm.my/28732/

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