Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies

This section begins with an overview of teenagers’ market. In the background of the study, based on previous studies, it is acknowledged that socioeconomic characteristics (i.e. resources) of teenagers exert an important influence on family purchase decisions

书目详细资料
主要作者: Fikry@Aziz, Amily
格式: Thesis
语言:英语
出版: 2009
主题:
在线阅读:http://eprints.usm.my/28735/

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