The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen

The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making proces...

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書目詳細資料
主要作者: Al-Areefi, Mahmoud Abdullah Hussein
格式: Thesis
語言:英语
出版: 2013
主題:
在線閱讀:http://eprints.usm.my/43796/

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