4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance

Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...

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Bibliographic Details
Main Author:	Abu Bakar, Lily Julienti
Format:	Thesis
Language:	English
Published:	2002
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47713/

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