4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2002
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/47713/ |