Facial care products : an explorative study of consumer purchase intention using FMRI
Introduction: Facial care products are quickly expanding in terms of market size and global coverage, there are crucial needs for a better knowledge of consumer purchasing behaviors. The research model that was studied was a simplified form of the planned behavior theory. The Theory of Planned Be...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2021
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/52606/ |