Exploring Consumers’ Subconscious Response On Marketing Mix Towards Green And Non-green Products:A Neuromarketing Approach
Marketing is the core of a business and the primary goal of marketing is to bring the products to the target market. Traditional products characteristics such as Product, Price, Promotion and Place are the most important attributes when consumers consider when making a purchase decision. However,...
| 主要作者: | Mansor, Aida Azlina |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | http://eprints.usm.my/55839/ |
相似書籍
Exploring Consumers Subconscious Response On Marketing Mix Towards Green And Non-green Products A Neuromarketing Approach
由: Mansor, Aida Azlina
出版: (2019)
由: Mansor, Aida Azlina
出版: (2019)
Consumer's perception of product attributes, awareness, attitude and purchase intention of life insurance in Kota Kinabalu, Sabah
由: Rubatharan a/l Sukumaran
出版: (2014)
由: Rubatharan a/l Sukumaran
出版: (2014)
Income And Subjective Well-Being
In Malaysia
由: Boo, Mei Chin
出版: (2018)
由: Boo, Mei Chin
出版: (2018)
Serial Mediation On Technology Readiness And Trust As Moderator On Students’ Continuance Intention To Use Computer-Based Test System
由: Mohammed, Ibrahim Babangida
出版: (2020)
由: Mohammed, Ibrahim Babangida
出版: (2020)
The impact of financial technology on commercial banks: Evidence from China
由: Tian Xiang, Zhou
出版: (2023)
由: Tian Xiang, Zhou
出版: (2023)
A study on Islamic Banking institutions on Malaysia: Focus on the growth, performance and financing product
由: Siti Nurulhuda Ibrahim
出版: (2007)
由: Siti Nurulhuda Ibrahim
出版: (2007)
Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
由: Nurafni, Rubiyanti
出版: (2021)
由: Nurafni, Rubiyanti
出版: (2021)
A Case Study On Performance Management System To Support Csr Strategies
由: Yuliandhari, Willy Sri
出版: (2021)
由: Yuliandhari, Willy Sri
出版: (2021)
Stock-Bond Correlations In Asean-5: The Roles Of Financial Integration And Financial Development
由: Khalid, Muhammad Airil Syafiq Mohd
出版: (2020)
由: Khalid, Muhammad Airil Syafiq Mohd
出版: (2020)
Impacts of positive electrtonic-words-of-mouth on consumerse' continuance intention, statisfaction and brand loyalty in Islamic insurance (takaful) of generation Y
由: Mohd Anas Mentoh
出版: (2018)
由: Mohd Anas Mentoh
出版: (2018)
Aspect Of Financial Policy In An Open Developing Economy: The Malaysian Example
由: Hussin, Awang Adek B.
出版: (1984)
由: Hussin, Awang Adek B.
出版: (1984)
The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry
由: Teo, Shao Zhen
出版: (2022)
由: Teo, Shao Zhen
出版: (2022)
The Relationship Between Financial Numeracy, Religiosity And Financial Decision Among Islamic Banking Customers In Pakistan
由: Ansari, Sanaullah
出版: (2022)
由: Ansari, Sanaullah
出版: (2022)
Individual Needs’ Influence On Retirement Intention: A Study Among Government Nurses In Malaysia
由: Visvanathan, Pakyasri
出版: (2022)
由: Visvanathan, Pakyasri
出版: (2022)
Performance Management Control Change And Integration In The Central Government Of Malaysia
由: George, Roshni Ann
出版: (2022)
由: George, Roshni Ann
出版: (2022)
The Effects Of Foreign Trade, And Volatility Of Exchange Rate On Economic Growth In Sub-Saharan African Countries
由: Safiyanu, Shuaibu Sidi
出版: (2021)
由: Safiyanu, Shuaibu Sidi
出版: (2021)
Alumni Engagement And Public Higher Education Institutions Of Pakistan: An Interpretative Phenomenological Analysis
由: Nisar Pathan, Nabeel
出版: (2021)
由: Nisar Pathan, Nabeel
出版: (2021)
Environmental Efficiency Analysis Of Global Airlines
由: Yakath Ali, Nurul Syuhadah
出版: (2021)
由: Yakath Ali, Nurul Syuhadah
出版: (2021)
Determinants Of Repayment Behaviour In Islamic Microfinancing: The Case Of Rural Economy Funding Scheme
由: Abu Hassan, Mohamad Hanif
出版: (2021)
由: Abu Hassan, Mohamad Hanif
出版: (2021)
Faktor Penentu Prestasi Peminjam
Amanah Ikhtiar Malaysia; Motivasi
Sebagai Pemoderat
由: Mat Nor, Mat Hussin
出版: (2018)
由: Mat Nor, Mat Hussin
出版: (2018)
Factors Affecting Credit Card Usage
由: Syed Ahmad, Syed Sharaff
出版: (1998)
由: Syed Ahmad, Syed Sharaff
出版: (1998)
The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
由: Ahmed Ansari, Hafiz Waqas
出版: (2023)
由: Ahmed Ansari, Hafiz Waqas
出版: (2023)
Green marketing: Factors influencing consumers purchase intention
由: Syaidatina Akila Mohamad Azizan
出版: (2013)
由: Syaidatina Akila Mohamad Azizan
出版: (2013)
The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit
由: Chrisviandy, Beviryan Nichmariena
出版: (2016)
由: Chrisviandy, Beviryan Nichmariena
出版: (2016)
Cognitive response to the display design of auto dealer's advertisement - a study of neuromarketing perspective.
由: Samsuri, Norlyiana
出版: (2016)
由: Samsuri, Norlyiana
出版: (2016)
Green bonds and other financial markets; diversification and volatility transmission patterns amidst COVID-19
由: Saeed, Muhammad
出版: (2022)
由: Saeed, Muhammad
出版: (2022)
Fostering consumer green buying intention towards residential homes with green living concept through marketing activities
由: Sivadasan, Rames
出版: (2021)
由: Sivadasan, Rames
出版: (2021)
Public Participation In Planning: A Case Study Of Subang Jaya
由: Nordin, Nikmatul Adha
出版: (2011)
由: Nordin, Nikmatul Adha
出版: (2011)
Opportunities for Green Marketing in Malaysia
由: Noranida, Daud
出版: (2012)
由: Noranida, Daud
出版: (2012)
The effect of green marketing tools on millennial intention to purchase green products
由: Wan Nurul Adilah, Wan Yusoff
出版: (2015)
由: Wan Nurul Adilah, Wan Yusoff
出版: (2015)
Consumers preferences of green vehicles and influence of green innovation towards environmental issues in Malaysia
由: Safian, Sharul Shahida Shakrein
出版: (2019)
由: Safian, Sharul Shahida Shakrein
出版: (2019)
The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
由: Anggoro, Muhammad Agung
出版: (2011)
由: Anggoro, Muhammad Agung
出版: (2011)
Consumers' perception toward green food consumption
由: Phuah, Kit Teng
出版: (2012)
由: Phuah, Kit Teng
出版: (2012)
Consumer’s Purchase Intention For Green Label Product
由: PPSP, Pusat Pengajian Siswazah Perniagaan
出版: (2012)
由: PPSP, Pusat Pengajian Siswazah Perniagaan
出版: (2012)
A Study Consumers' Green Purchasing Intention
由: Cheah, Ching Mun
出版: (2009)
由: Cheah, Ching Mun
出版: (2009)
Intention to use green products among consumers
由: Mohammad Hasbullah, Shaik Ismail
出版: (2014)
由: Mohammad Hasbullah, Shaik Ismail
出版: (2014)
Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia
由: Hosseinpour, Masoumeh
出版: (2014)
由: Hosseinpour, Masoumeh
出版: (2014)
Exploring the concept and consequences of green campaign on social media platforms
由: Rafidahtul, Abdul Rahim
出版: (2022)
由: Rafidahtul, Abdul Rahim
出版: (2022)
Penglibatan pengusaha kapal sewaan dalam perkembangan aktiviti rekreasi memancing di laut : kajian kes Kota Kinabalu
由: Mohd Zulhalmi Ibrahim
出版: (2018)
由: Mohd Zulhalmi Ibrahim
出版: (2018)
Antecedents of outsourcing decision among service industry in Sabah
由: Liew, Li Ling
出版: (2008)
由: Liew, Li Ling
出版: (2008)
相似書籍
-
Exploring Consumers Subconscious Response On Marketing Mix Towards Green And Non-green Products A Neuromarketing Approach
由: Mansor, Aida Azlina
出版: (2019) -
Consumer's perception of product attributes, awareness, attitude and purchase intention of life insurance in Kota Kinabalu, Sabah
由: Rubatharan a/l Sukumaran
出版: (2014) -
Income And Subjective Well-Being
In Malaysia
由: Boo, Mei Chin
出版: (2018) -
Serial Mediation On Technology Readiness And Trust As Moderator On Students’ Continuance Intention To Use Computer-Based Test System
由: Mohammed, Ibrahim Babangida
出版: (2020) -
The impact of financial technology on commercial banks: Evidence from China
由: Tian Xiang, Zhou
出版: (2023)