The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers
Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the co...
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| Format: | Thèse |
| Langue: | anglais |
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2021
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| Accès en ligne: | http://eprints.usm.my/59353/ |
| Abstract | Abstract here |