The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers
Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the co...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | http://eprints.usm.my/59353/ |
| Abstract | Abstract here |
| _version_ | 1855630274698674176 |
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| author | Nugrahani, Rah Utami |
| author_facet | Nugrahani, Rah Utami |
| author_sort | Nugrahani, Rah Utami |
| description | Focusing on Indonesian active online Dota2 gaming
players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the community to discuss strategies, sharing of experiences and knowledge related to Dota2 games will help gamers to win the competitions involved in it. |
| first_indexed | 2025-10-17T08:45:58Z |
| format | Thesis |
| id | usm-59353 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:45:58Z |
| publishDate | 2021 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-593532023-09-11T02:31:14Z http://eprints.usm.my/59353/ The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers Nugrahani, Rah Utami HF5001-6182 Business Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the community to discuss strategies, sharing of experiences and knowledge related to Dota2 games will help gamers to win the competitions involved in it. 2021-12 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/59353/1/RAH%20UTAMI%20NUGRAHANI%20-%20TESIS%20cut.pdf Nugrahani, Rah Utami (2021) The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Nugrahani, Rah Utami The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers |
| thesis_level | PhD |
| title | The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_full | The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_fullStr | The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_full_unstemmed | The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_short | The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_sort | influence of technology acceptance effectiveness motivation opportunity and social identity towards customer know how dota gamers |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/59353/ |
| work_keys_str_mv | AT nugrahanirahutami theinfluenceoftechnologyacceptanceeffectivenessmotivationopportunityandsocialidentitytowardscustomerknowhowdotagamers AT nugrahanirahutami influenceoftechnologyacceptanceeffectivenessmotivationopportunityandsocialidentitytowardscustomerknowhowdotagamers |