The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers

Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the co...

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Bibliographic Details
Main Author:	Nugrahani, Rah Utami
Format:	Thesis
Language:	English
Published:	2021
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/59353/
Abstract	Abstract here

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