Improving Sales Performance: A Case Study In A Korean Based Adhesive Company

This case study is to explore the business issues that concerns Best Chemical's sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea's culture and preferred business style. Established...

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书目详细资料
主要作者: Low, Chie Chong
格式: Thesis
语言:英语
出版: 2014
主题:
在线阅读:http://eprints.usm.my/60822/