Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
Seasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in o...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2023
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| Accès en ligne: | http://eprints.usm.my/61325/ |