Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China

The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors...

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Bibliographic Details
Main Author:	Ding, Lilan
Format:	Thesis
Language:	English
Published:	2024
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/62253/

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