Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China

The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors...

書目詳細資料
主要作者:	Ding, Lilan
格式:	Thesis
語言:	英语
出版:	2024
主題:	NX1-820 Arts in general
在線閱讀:	http://eprints.usm.my/62253/

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