Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China
The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors...
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| 格式: | Thesis |
| 语言: | 英语 |
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2024
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| 在线阅读: | http://eprints.usm.my/62253/ |