Rationalizing Pricing Decisions Through Target Costing: A Qualitative Analysis Of A Real Estate Development Company’s Off-Plan Sales

The main objective of this study is to examine the impact of target costing (TC) in rationalizing off-plan residential unit pricing decisions and to explore how TC was implemented in a real estate development company in Saudi Arabia.

Bibliographic Details
Main Author: Mohammed A, Alrubayan Lulwah
Format: Thesis
Language:English
Published: 2025
Subjects:
Online Access:http://eprints.usm.my/63744/
Abstract Abstract here