Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia

This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the r...

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Bibliographic Details
Main Author: Zulkifli, Che Nooryohana
Format: Thesis
Language:English
Published: 2025
Subjects:
Online Access:http://eprints.usm.my/63759/
Abstract Abstract here