Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the r...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2025
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| Accès en ligne: | http://eprints.usm.my/63759/ |
| Abstract | Abstract here |
| Résumé: | This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the reactions of their followers, this study explores how the commodification of Islamic principles serves as a strategic tool to convey Islamic values within both the fashion industry and broader society. |
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