Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia

This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the r...

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Bibliographic Details
Main Author: Zulkifli, Che Nooryohana
Format: Thesis
Language:English
Published: 2025
Subjects:
P1-1091 Philology. Linguistics(General)
Online Access:http://eprints.usm.my/63759/
Abstract Abstract here
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author Zulkifli, Che Nooryohana
author_facet Zulkifli, Che Nooryohana
author_sort Zulkifli, Che Nooryohana
description This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the reactions of their followers, this study explores how the commodification of Islamic principles serves as a strategic tool to convey Islamic values within both the fashion industry and broader society.
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institution Universiti Sains Malaysia
language English
last_indexed 2026-04-06T09:35:00Z
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spelling usm-637592026-03-10T06:27:18Z http://eprints.usm.my/63759/ Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia Zulkifli, Che Nooryohana P1-1091 Philology. Linguistics(General) This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the reactions of their followers, this study explores how the commodification of Islamic principles serves as a strategic tool to convey Islamic values within both the fashion industry and broader society. 2025-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/63759/1/Pages%20from%20CHE%20NOORYOHANA%20BINTI%20ZULKIFLI%20-%20TESIS.pdf Zulkifli, Che Nooryohana (2025) Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia. PhD thesis, Universiti Sains Malaysia.
spellingShingle P1-1091 Philology. Linguistics(General)
Zulkifli, Che Nooryohana
Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
thesis_level PhD
title Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
title_full Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
title_fullStr Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
title_full_unstemmed Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
title_short Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
title_sort commodifying islamic values on instagram a multimodal critical discourse analysis of muslim women s fashion brands in malaysia
topic P1-1091 Philology. Linguistics(General)
url http://eprints.usm.my/63759/
work_keys_str_mv AT zulkiflichenooryohana commodifyingislamicvaluesoninstagramamultimodalcriticaldiscourseanalysisofmuslimwomensfashionbrandsinmalaysia

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