Hybrid Neural Network With K-Means For Forecasting Response Candidate In Direct Marketing
The larger Bank‘s electronic data customer provides difficulty a marketing campaign. An efficient marketing campaign is needed to promote a product and services. The predictive data mining techniques use to help a marketing analyst provide more value to their customers by the right offer because of...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
UTeM
2014
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| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.utem.edu.my/id/eprint/16255/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000091008 TK2896.M34 2014 |
| Abstract | Abstract here |