Hybrid Neural Network With K-Means For Forecasting Response Candidate In Direct Marketing
The larger Bank‘s electronic data customer provides difficulty a marketing campaign. An efficient marketing campaign is needed to promote a product and services. The predictive data mining techniques use to help a marketing analyst provide more value to their customers by the right offer because of...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
UTeM
2014
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| 主題: | |
| オンライン･アクセス: | http://eprints.utem.edu.my/id/eprint/16255/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000091008 TK2896.M34 2014 |
| Abstract | Abstract here |