Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
Making brand reputation is becoming an important element to gain long-term profitability and competitive advantage. This study has choosed the Abu Dhabi fast food restaurants as the target industry to investigate and a few variables was chosen which are price, service quality, food quality, physical...
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| Format: | Thesis |
| Language: | English English |
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2023
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28264/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123799 |
| Abstract | Abstract here |