Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates

Making brand reputation is becoming an important element to gain long-term profitability and competitive advantage. This study has choosed the Abu Dhabi fast food restaurants as the target industry to investigate and a few variables was chosen which are price, service quality, food quality, physical...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Alkaabi, Mohammed Rashed Abdulla Zuhair
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
अंग्रेज़ी
प्रकाशित: 2023
विषय:
ऑनलाइन पहुंच:http://eprints.utem.edu.my/id/eprint/28264/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123799
Abstract Abstract here

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