Enhanced recency, frequency, and monetary method with purchase timing for analysing customer purchasing behaviour
The research focuses on advancing the traditional RFM (Recency, Frequency, Monetary) model by introducing a novel metric—Timing—to form the Enhanced RFMT model. This addition aims to provide a deeper understanding of customer purchasing behaviors by accounting for the temporal intervals between tran...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29188/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=124394 |
| Abstract | Abstract here |