Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia
This study investigates significant influence of halal awareness, certification, marketing and knowledge on Non-Muslim consumers’ intention to purchase halal products in Malaysia. These findings underscore importance of increasing awareness, ensuring transparent certification, and leveraging effecti...
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| Format: | Thesis |
| Language: | English English |
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2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29307/ |
| Abstract | Abstract here |