Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia

This study investigates significant influence of halal awareness, certification, marketing and knowledge on Non-Muslim consumers’ intention to purchase halal products in Malaysia. These findings underscore importance of increasing awareness, ensuring transparent certification, and leveraging effecti...

Full description

Bibliographic Details
Main Author:	Rajandran, Thurga
Format:	Thesis
Language:	English English
Published:	2025
Subjects:	H Social Sciences HD Industries. Land use. Labor
Online Access:	http://eprints.utem.edu.my/id/eprint/29307/
Abstract	Abstract here

Similar Items

The relationship between religiosity, halal perception and intention to purchase halal food products: A comparative study between Arab Muslim and Non-Arab Muslim consumers / Azura Hanim Hashim
by: Azura Hanim, Hashim
Published: (2018)

The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
by: Johaira, Macarambon
Published: (2024)

Determinants of muslim entrepreneurs dilemma in Malaysia halal certificate application
by: Ismat, Dzakaria
Published: (2021)

The awareness and perception of Muslim consumers on non-food halal products
by: Norafni @ Farlina Rahim
Published: (2024)

Halal risk analysis in the halal-certified warehousing industry
by: Mohd Said, Norsabrina
Published: (2025)

The impact of halal certification on purchase intention of muslim consumers in Malaysia : a study of imported products from MENA countries
by: Firdaus Fanny Putera Perdana
Published: (2024)

Consumers' purchase intention of halal food at food courts: the moderating role of halal certification / Muhammad Abdul Adib Abd Aziz
by: Abd Aziz, Muhammad Abdul Adib
Published: (2022)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
by: Ahmad Farid, Mohamad Suib
Published: (2017)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
by: Sharifah Husna Ayuni, Sh Hayazi
Published: (2022)

Hub Halal: Kajian Terhadap Industri Makanan Halal di Malaysia
by: Mohd Yusrin, Mohamed Yusof
Published: (2010)

Purchase intention of imported halal products among muslim consumers in Terengganu
by: Kamarudin, Muizzah
Published: (2022)

Influence of values, Halalan-Tayyiban awareness, and attitudes on young muslim consumers’ intention to purchase halal cosmetic products
by: Sutono, .
Published: (2016)

Pengaruh pengurusan pensijilan halal, modal insan dan amalan piawaian halal terhadap prestasi organisasi dalam industri makanan halal di Malaysia: peranan saiz organisasi sebagai moderator
by: Baharudin Othman
Published: (2016)

Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
by: Ahmad, Russyazila
Published: (2014)

Determinants of Halal trade flows: the influence of Halal certification, Halal presence and Muslim population on Malaysia’s Halal exports / Anis Mardiana Abdullah
by: Abdullah, Anis Mardiana
Published: (2021)

Factors influencing consumer intention to purchase halal food among Muslims in Thailand
by: Wacharajirasophon, Miss Usanee
Published: (2024)

An exploratory study on the unification of halal certification in Nigeria : halal certification bodies’ perspectives
by: Ademola, Fatimah Timilehin
Published: (2025)

Barriers and enablers to the adoption of halal transportation and halal warehousing services among halal manufacturers in Malaysia
by: Abdul Hafaz, Ngah
Published: (2016)

Intention to purchase halal products among consumers
by: Nadiah Rus Liyana, Rusli
Published: (2015)

Intention to Purchase Halal Products Among Consumers
by: Nur Haslizatul Liza, Ahmad
Published: (2011)

A development of halal certification framework using blockchain for monitoring halal certificate in Malaysia
by: Amirah Mahirah Razali
Published: (2025)

Role of halal auditors and challenges in managing halal certification
by: Muhammad, Muhammad Arif
Published: (2018)

2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan
by: Muhammad Shah Nawaz
Published: (2023)

Factors affecting purchase intention of recalled halal products among Malaysian Muslim consumers
by: Mohd Yunus, Nurul Syuhada
Published: (2018)

Consumer behavior and religiosity of muslim community in Klang Valley : consumer perception on halal and non halal in products and services / Burhan Adnan
by: Adnan, Burhan
Published: (2000)

Mekanisme penguatkuasaan halal premis makanan: Kajian di Kedah dan Pulau Pinang
by: Nor Aina Mardhiah, Nazim
Published: (2022)

Halal certification and business performance of halal certified food companies in the Philippines
by: Salindal, Normia Akmad
Published: (2024)

Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
by: Siti Haryani, Mat Yusoff
Published: (2011)

Halal certification awareness among food and beverages entrepreneurs in Majalengka West Java Indonesia
by: Septi, Iti
Published: (2024)

The impact of cause related marketing on consumer purchase intention : a study of halal food products in Malaysia
by: Muthanna, Taha Mohammed Ahmed
Published: (2024)

Malaysia halal certified companies' views on Indonesia halal certification and export opportunities
by: Amiruddin, Havna
Published: (2025)

Pemalsuan produk halal di Malaysia: Analisis dari tahun 2007 hingga 2016 / Aisyah Faizah Zaki
by: Aisyah Faizah , Zaki
Published: (2018)

Study on the level of consumers' awareness on halal monitoring and law enforcement on the unrecognized Malaysia halal logo
by: Muhammad Nur Amin Zainal
Published: (2024)

Factors affecting consumers' intention towards purchasing halal food in Delhi
by: Hanzala, Mohammad
Published: (2024)

Key issues in implementing halal certification process in selected halal chicken slaughterhouses in Thailand
by: Sa-idi, Adib
Published: (2024)

The effects of consumer animosity, consumer ethnocentrism and patriotism on the U.S. made products : a study of Muslim consumers in Malaysia / Khairul Anuar bin Mohammad Shah.
by: Mohammad Shah, Khairul Anuar
Published: (2010)

Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
by: Julius Chia @ Julius Sia
Published: (2014)

Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
by: Dg Ku Zunaidah, Ag Majid
Published: (2018)

Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
by: Ag. Damit, Dayang Haryani Diana
Published: (2019)

The Confidence Level of Purchasing Product With Halal Logo Among Consumers
by: Norhabibah, Che Harun
Published: (2011)