Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia

This study investigates significant influence of halal awareness, certification, marketing and knowledge on Non-Muslim consumers’ intention to purchase halal products in Malaysia. These findings underscore importance of increasing awareness, ensuring transparent certification, and leveraging effecti...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Rajandran, Thurga
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2025
الموضوعات:	H Social Sciences HD Industries. Land use. Labor
الوصول للمادة أونلاين:	http://eprints.utem.edu.my/id/eprint/29307/
Abstract	Abstract here

مواد مشابهة

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