An action research on e-commerce adoption for a frozen food manufacturer in Malaysia
The objective of this research action is to introduce interventions into a frozen food manufacturer (CS), and assists the company venture into online sales channels. This research action will assist the company to generate income from a new profit stream as especially during this COVID-19 pandemic....
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2022
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/101686/1/WeeBoonKhuangMAHIBS2022.pdf |