An action research on e-commerce adoption for a frozen food manufacturer in Malaysia
The objective of this research action is to introduce interventions into a frozen food manufacturer (CS), and assists the company venture into online sales channels. This research action will assist the company to generate income from a new profit stream as especially during this COVID-19 pandemic....
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2022
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| Accès en ligne: | http://eprints.utm.my/101686/1/WeeBoonKhuangMAHIBS2022.pdf |