Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant

With China's economy growing at a breakneck pace in recent years, the proportion of service industry as the tertiary industry is gradually rising, and service marketing, as a new marketing mode, slowly exists in our life. Previous studies believe that customer satisfaction is an important facto...

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Détails bibliographiques
Auteur principal:	Wei, Xin
Format:	Thèse
Langue:	anglais
Publié:	2022
Sujets:	HB Economic Theory
Accès en ligne:	http://eprints.utm.my/102038/1/WeiXinMAHIBS2022.pdf.pdf

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