The relationship of service quality, customer satisfaction and loyalty in Celcom Malaysia

Telecommunications is a key enabler of productivity in today's economies and societies. The fierce market competition among companies has increased dramatically in recent years, and attracting new potential customers is no longer sufficient to keep up with their competitors' business growt...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Voon, Sze Chee
التنسيق: أطروحة
اللغة:الإنجليزية
منشور في: 2022
الموضوعات:
الوصول للمادة أونلاين:http://eprints.utm.my/108281/1/VoonSzeCheePAHIBS2022.pdf.pdf