Pembangunan e-shopping berdasarkan kajian TRUST dalam aplikasi perdagangan elektronik kajian kes : kedai buku Koperasi UTM Berhad

A possible reason for the delayed acceptance of the Internet as a retail distribution channel may be the lack of trust consumers have in the electronic channel and in the web merchants. MoTec model (model of Trust in e-commerce) shows some elements that can affect consumers’ trust in dealing with...

詳細記述

書誌詳細
第一著者: Mohamad, Nur Iliawani
フォーマット: 学位論文
言語:英語
出版事項: 2006
主題:
オンライン・アクセス:http://eprints.utm.my/4072/1/NurIliawaniMohamadMFSKSM2006.pdf