A study of influence of personal factors on consumer behavior in luxury goods in China
This study attempts to investigate the influence of personal factors in consumer behavior regarding luxury consumption in Beijing, China. The relevant literature was used to build a conceptual model to guide the development of the analysis. Based on this model a survey was conducted on 270 responden...
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| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2012
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| 在線閱讀: | http://eprints.utm.my/43937/1/ShiJianMFPPSM2012.pdf |