Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products

Organization especially banks have realized the importance of becoming customer oriented and therefore customer relationship management (CRM) and service quality (SQ) are seen to be very important factors affecting to the banking industry. Based on research studies, the scholars have done their rese...

書目詳細資料
主要作者:	Hassan, Sheila Sa’Odah
格式:	Thesis
語言:	英语
出版:	2014
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.utm.my/53714/30/SheilaSa%27OdahHassanMFPPSM2014.pdf

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