Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
The purpose of this study was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, life...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Online Access: | http://eprints.uthm.edu.my/58/ |
| Abstract | Abstract here |